After a few tough weeks sweating it out in the review process with Apple, our first iPhone application has landed in the iTunes App Store. Postage lets you create truly beautiful postcards to send by email to your friends and family right from your iPhone or iPod touch. You get to pick from a variety of amazing designs and customize the card with your own photos and message. You can watch a complete demo of the application in action on the Postage web site.

We are all really proud of Postage. Rather than churnning out another ringtone app for our debut on the platform, we decided to put our concentrated effort into the design and execution of an application worthy of the potential of the iPhone. We worked hard to create a user interface that looks good, is fun and intuitive to use and delivers great results with a minimum fuss. My favorite part is how quickly you can go from choosing a design to delivering a complete card in just a minute or two. It feels like just the right pace for a mobile application.

The journey from idea to App Store has been a great experience. We intend to share a few of the insights we have learned about the iPhone SDK and developing for the platform regularly on this blog, so watch for updates if you are interested in that sort of thing. In the meantime, check out Postage and let us know what you think.

RogueSheep | iPhone